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Clear Rules for a Beautiful Region

This project, a social media campaign for Tölzer Land Tourism, was produced by Farmhouse7 with creative direction from Niko Jäger. It was designed to promote responsible and respectful enjoyment of the area. The primary challenge was to communicate a clear set of do's and don'ts to visitors in a format that is engaging and easily digestible for a social media audience.

The campaign utilized short, impactful video clips to deliver its message, ensuring that the rules for preserving the region's natural beauty were understood quickly and effectively.

Play Tölzer Land Video
Play Tölzer Land Video
Silhouette of a helmeted racing driver at dusk, mountain skyline faintly visible under violet sky.
Rear view of a Porsche GT3 entering a foggy racetrack curve at dawn, headlights piercing the mist.
Aerial view of an alpine lakeside road with avalanche gallery; tiny sports car speeds along the shoreline.
Macro detail: red-lit paddle shifter on a steering wheel, silhouetted against dark blue background.
Silhouette of a helmeted racing driver at dusk, mountain skyline faintly visible under violet sky.
Rear view of a Porsche GT3 entering a foggy racetrack curve at dawn, headlights piercing the mist.
Mercedes SLR McLaren Side view
Mercedes SLR McLaren far away side view
Aerial view of an alpine lakeside road with avalanche gallery; tiny sports car speeds along the shoreline.
Macro detail: red-lit paddle shifter on a steering wheel, silhouetted against dark blue background.
Mercedes SLR McLaren Side view
Mercedes SLR McLaren far away side view